I went to see a band called Poor Old Shine tonight and was totally blown away by them. So much so that I wanted to support them by buying a CD.
Now normally I would download their stuff and save the CD, but I was so impressed with their packaging that I decided it was a must have for the purposes of showing others.
Instead of those hated plastic sleeves, or worse, the hard plastic shells that CDs come in, they had taken a single sheet of paper, printed up their info, and folded it ingeniously into this amazingly thrifty and exceptionally cool CD "case". One piece of paper and not only did it limit the footprint of the CD, but it actually added to the overall value of my purchase as it's really quite beautiful and pops open and closed with ease, while still holding it's shape. Totally cool and a major shout out to the band and whoever came up with this boffo idea. Kudos my friends!
And for anyone interested, check these folks out. They are stupendous!